FINTECH & LENDING
CLIX Digital Lending
2017-2018
Making a diverse lending portfolio easier to explore and access.
Client/ Company
Clix Capital
Role
Creative Director
Duration
08 weeks
The visual evidence
Behance
This image is best viewed on a bigger screen, but it works here too.
Curious to know more? Just drop me a line.
THE CHALLENGE
CLIX offered loans across individual, vehicle, housing and SME/corporate segments. The challenge was to bring this diverse portfolio into one clear digital experience, making it easier to find relevant products and take the next step.
APPROACH
Designed around how people search for loans, the experience connected product discovery, information and enquiry.
Guided discovery: Helped visitors start with their loan requirement.
Product architecture: Organised offerings across four lending categories.
Navigation & information: Made loan options and product details easier to explore.
Enquiry journey: Used clear calls to action and a simple contact form.
Visual language: Used an illustrative cityscape to connect lending products with everyday needs.
// OUTCOME
Developed a unified digital lending experience, approved by CLIX leadership and the board, with a clearer structure for exploring products and initiating enquiries.
FINTECH & LENDING
CLIX Digital Lending
2017-2018
Making a diverse lending portfolio easier to explore and access.
THE CHALLENGE
CLIX offered loans across individual, vehicle, housing and SME/corporate segments. The challenge was to bring this diverse portfolio into one clear digital experience, making it easier to find relevant products and take the next step.
APPROACH
Designed around how people search for loans, the experience connected product discovery, information and enquiry.
Guided discovery: Helped visitors start with their loan requirement.
Product architecture: Organised offerings across four lending categories.
Navigation & information: Made loan options and product details easier to explore.
Enquiry journey: Used clear calls to action and a simple contact form.
Visual language: Used an illustrative cityscape to connect lending products with everyday needs.
Client/ Company
Clix Capital
Role
Creative Director
Duration
08 weeks
The visual evidence
Behance
Curious to know more? Just drop me a line.
This image is best viewed on a bigger screen, but it works here too.
Curious to know more? Just drop me a line.
// OUTCOME
Developed a unified digital lending experience, approved by CLIX leadership and the board, with a clearer structure for exploring products and initiating enquiries.