BANKING & REWARDS
Citibank Rewards Discovery
Making rewards easier to discover, understand and redeem.
2017-2018
Client/ Company
Citibank
Role
Creative Director
Duration
03 weeks
The visual evidence
Behance
This image is best viewed on a bigger screen, but it works here too.
Curious to know more? Just drop me a line.
THE CHALLENGE
Rewards programmes offer plenty of choices, but navigating options, understanding point values and figuring out how to redeem them can make the experience less rewarding. The concept explored how to make rewards more accessible and easier to navigate.
APPROACH
Developed a concept focused on simplifying the journey from discovering rewards to understanding their value and redemption.
Rewards discovery: Proposed a more intuitive way to browse and explore available rewards.
Information design: Made reward details, point values and redemption requirements easier to understand.
Redemption journey: Explored ways to reduce friction between selecting a reward and redeeming points.
Experience design: Structured the proposed experience around customer needs and the programme's requirements.
// OUTCOME
Presented a concept for a more intuitive rewards experience, bringing discovery, point understanding and redemption into a clearer, more connected journey.
BANKING & REWARDS
Citibank Rewards Discovery
2017-2018
Making rewards easier to discover, understand and redeem.
THE CHALLENGE
Rewards programmes offer plenty of choices, but navigating options, understanding point values and figuring out how to redeem them can make the experience less rewarding. The concept explored how to make rewards more accessible and easier to navigate.
APPROACH
Developed a concept focused on simplifying the journey from discovering rewards to understanding their value and redemption.
Rewards discovery: Proposed a more intuitive way to browse and explore available rewards.
Information design: Made reward details, point values and redemption requirements easier to understand.
Redemption journey: Explored ways to reduce friction between selecting a reward and redeeming points.
Experience design: Structured the proposed experience around customer needs and the programme's requirements.
Client/ Company
Citibank
Role
Creative Director
Duration
03 weeks
Curious to know more? Just drop me a line.
This image is best viewed on a bigger screen, but it works here too.
Curious to know more? Just drop me a line.
// OUTCOME
Presented a concept for a more intuitive rewards experience, bringing discovery, point understanding and redemption into a clearer, more connected journey.