LOYALTY & REWARDS
GyFTR — Digital Gifting & Rewards
2012-2019
Building a digital gifting and rewards ecosystem from the ground up.
Client/ Company
Gyftr
Role
Founding Designer
Duration
— —
This image is best viewed on a bigger screen, but it works here too.
Curious to know more? Just drop me a line.
THE CHALLENGE
Entering an evolving market meant establishing a recognisable brand while making digital gifting and rewards easy to access. Customers needed simple ways to buy, send and redeem vouchers, while the business needed to support different audiences and partner requirements.
As the business grew, so did the complexity. Consumers, corporates, banks and merchants needed tailored experiences without fragmenting the overall product.
APPROACH
Shaped the product from its initial brand and digital foundations through to a growing partner ecosystem.
Brand & strategy: Established the brand identity and digital presence.
Product experience: Evolved the website and application to simplify voucher discovery, purchase, gifting and redemption.
Partner ecosystem: Designed branded microsites and tailored journeys for banks, corporates and merchants.
Product evolution: Guided design improvements as the business and partner network expanded.
// OUTCOME
Established a recognisable digital brand, simplified redemption and enabled tailored experiences across a growing partner ecosystem.
LOYALTY & REWARDS
GyFTR — Digital Gifting & Rewards
2012-2019
Building a digital gifting and rewards ecosystem from the ground up.
THE CHALLENGE
Entering an evolving market meant establishing a recognisable brand while making digital gifting and rewards easy to access. Customers needed simple ways to buy, send and redeem vouchers, while the business needed to support different audiences and partner requirements.
As the business grew, so did the complexity. Consumers, corporates, banks and merchants needed tailored experiences without fragmenting the overall product.
APPROACH
Shaped the product from its initial brand and digital foundations through to a growing partner ecosystem.
Brand & strategy: Established the brand identity and digital presence.
Product experience: Evolved the website and application to simplify voucher discovery, purchase, gifting and redemption.
Partner ecosystem: Designed branded microsites and tailored journeys for banks, corporates and merchants.
Product evolution: Guided design improvements as the business and partner network expanded.
Client/ Company
Gyftr
Role
Founding Designer
Duration
— —
Curious to know more? Just drop me a line.
This image is best viewed on a bigger screen, but it works here too.
Curious to know more? Just drop me a line.
// OUTCOME
Established a recognisable digital brand, simplified redemption and enabled tailored experiences across a growing partner ecosystem.