INVESTMENTS
Mutual Funds 101
Making investing easier to understand through real-life financial goals.
2017-2018
Client/ Company
IndusInd Bank
Role
Creative Director
Duration
03 weeks
The visual evidence
Behance
This image is best viewed on a bigger screen, but it works here too.
Curious to know more? Just drop me a line.
THE CHALLENGE
Mutual funds can feel intimidating to people unfamiliar with investing. The concept explored how financial education could become more engaging and relatable by connecting investment fundamentals to everyday aspirations and life goals.
APPROACH
Developed a concept for a knowledge portal that made mutual fund education more accessible through practical scenarios and goal-led exploration.
Financial education: Presented investment concepts in a simpler, more approachable format.
Goal-based learning: Used aspirations such as buying a home or a car to introduce relevant financial concepts.
Information design: Structured educational content and fund information to make topics easier to explore.
Interactive experience: Proposed engaging journeys that encouraged users to learn at their own pace.
// OUTCOME
Presented a concept for making mutual fund education more accessible, connecting investment fundamentals with real-life goals to help users better understand the role of investing in financial planning.
INVESTMENTS
Mutual Funds 101
2017-2018
Making investing easier to understand through real-life financial goals.
THE CHALLENGE
Mutual funds can feel intimidating to people unfamiliar with investing. The concept explored how financial education could become more engaging and relatable by connecting investment fundamentals to everyday aspirations and life goals.
APPROACH
Developed a concept for a knowledge portal that made mutual fund education more accessible through practical scenarios and goal-led exploration.
Financial education: Presented investment concepts in a simpler, more approachable format.
Goal-based learning: Used aspirations such as buying a home or a car to introduce relevant financial concepts.
Information design: Structured educational content and fund information to make topics easier to explore.
Interactive experience: Proposed engaging journeys that encouraged users to learn at their own pace.
Client/ Company
IndusInd Bank
Role
Creative Director
Duration
03 weeks
The visual evidence
Behance
Curious to know more? Just drop me a line.
This image is best viewed on a bigger screen, but it works here too.
Curious to know more? Just drop me a line.
// OUTCOME
Presented a concept for making mutual fund education more accessible, connecting investment fundamentals with real-life goals to help users better understand the role of investing in financial planning.