Automotive / Telematics
Fleet Management & Telematics Dashboard System
Real-time fleet visibility for operational decision-making
Client/Company
India’s Largest Automobile Manufacturer
Role
UX & Design Lead
Duration
5 months
Problem
Fleet operators relied on fragmented data sources for vehicle health, location, and diagnostics. This lack of consolidation increased downtime, reduced operational efficiency, and limited the ability to make timely, informed decisions.
Context & Constraints
The system needed to integrate inconsistent telematics and GPS data while serving both technical users and operational managers. In a crowded market, the platform also needed a clear experience-led differentiation without overloading users with raw data.
Process
Discovery & Positioning
Led stakeholder workshops and competitive analysis to identify gaps in existing fleet management solutions and clarify experience-led differentiation opportunities.
Experience Design
Defined journeys spanning onboarding, live tracking, alerts, and maintenance workflows. Designed operational dashboards that prioritised actionable insights over raw data, supporting faster decision-making.
Validation
Iterated high-fidelity prototypes through client feedback loops tied to operational KPIs and real-world usage scenarios.
Outcome & Impact
Delivered a clear, actionable fleet management interface that formed a strong foundation for development and future feature expansion.
Highlights
Consolidated fleet data into a single operational view
Actionable dashboards for technical and operational users
Reduced downtime through proactive alerts and insights
Experience-led differentiation in a crowded market
