Finance & Banking
Banking Partner for the Family
Multi-persona banking with shared visibility and controlled permissions
Client/Company
Large Retail Bank (UAE)
Role
UX Lead / Design Strategist
Duration
4 Months
Note: There is no visual representation to this product added in this case study in compliance with the customer NDA.
Problem
The bank’s mobile app was designed for individual users and supported only basic, single-person banking needs. To remain competitive, the business needed to evolve the platform into a family-centric ecosystem that could support multiple personas, shared financial goals, and collaborative controls — without compromising regulatory compliance, security, or legacy system stability.
Context & Constraints
A large retail bank in the UAE set out to expand its mobile banking experience beyond individual usage to serve families across age groups. The initiative required balancing innovation with strict regulatory requirements, complex legacy systems, and high expectations around security and trust in a highly regulated financial environment.
Process
Discovery & Alignment
Led stakeholder interviews across product, engineering, legal, and customer insights teams to align on business goals, constraints, and risk boundaries. Conducted market and competitor benchmarking to identify innovation opportunities that were viable within regulatory frameworks.
Experience Architecture
Defined end-to-end journeys for Kids, Teens, Adults, and Guardians. Designed a layered information architecture enabling role-based permissions, supervision models, and controlled access across family members.
Feature Strategy
Shaped feature concepts tailored to each persona:
Gamified financial literacy experiences for kids with age-appropriate rewards and constraints
Low-friction onboarding for teens with embedded parental approvals
Collaborative planning features enabling shared contributions, requests, and visibility
Scalable multilingual support across all family modules
Execution
Delivered UX in phases aligned with product, technology, and compliance checkpoints. Built and validated high-fidelity prototypes to test cross-persona interactions, edge cases, and governance scenarios.
Highlights
Multi-persona banking across kids, teens, adults, and guardians
Role-based permissions and supervision models
Gamified financial literacy with regulatory safeguards
Collaborative family financial planning
